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Post by account_disabled on Nov 25, 2023 0:37:53 GMT -6
Identify and segment your audience Today's shoppers expect a personalized experience at every touchpoint. To do this, you need to understand their demographic, firmographic, and technological attributes, as well as how to address their questions and pain points. Step 2: Establish objectives and measurement strategy Use audience insights. To determine personas and get a clear view of their sales journey to set your goals and measurement strategy. Important metrics philippines photo editor include impressions, reach, clicks, click-through rate (CTR), engagement rate, conversions, cost per lead (CPL), effective cost per thousand (eCPM), as well as such as back-end metrics such as return on investment (ROI), return. On ad spend (ROAS), first and multi-touch attribution, and lifetime customer value (LCV). Step 3: Set up technology and channels Ad tech can take some time, so make sure you have the right data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPS), and ad exchanges before to begin. Align your team, communicate each team's goals.
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