Post by account_disabled on Oct 23, 2023 4:55:40 GMT -6
After a few years of collaboration some contextual elements, if unchanged over time, can be omitted. If a company always works on those buyer personas, you can say this once and then start taking it for granted, although it's better to remember it from time to time. However, a brief is needed whenever there is a new project ok, after some time working together we can take some information for granted but a new project always deserves in-depth analysis. Why are we doing it, what results do we want to achieve, with what strategy, by what means, who do we want to talk to. Every time we tackle a new communication project, be it media planning, a creative.
Campaign or the management of a photo editing servies social profile, we must be educated on how the company wants it to be done. Failure to transmit this information leads to misalignment and relationship failure. Where do you get the information to write a communications brief from The main document from which to take the main information to draw up a communication brief is the marketing plan . Even if not all the information in the brief comes from there, that is certainly the document from which to draw the best inspiration.
Not all the information it contains should be included in the brief, in particular not because it is confidential some is, obviously , but because not all of it is useful to the agency. You must always keep in mind that, in general, every communication agency is bound to secrecy by professional ethics yes, it seems that even advertisers have a conscience, although it is better to check anyway and possibly, as we have said, can sign a NDA. If it is sensitive but useful data, it is better to pass it on.
Campaign or the management of a photo editing servies social profile, we must be educated on how the company wants it to be done. Failure to transmit this information leads to misalignment and relationship failure. Where do you get the information to write a communications brief from The main document from which to take the main information to draw up a communication brief is the marketing plan . Even if not all the information in the brief comes from there, that is certainly the document from which to draw the best inspiration.
Not all the information it contains should be included in the brief, in particular not because it is confidential some is, obviously , but because not all of it is useful to the agency. You must always keep in mind that, in general, every communication agency is bound to secrecy by professional ethics yes, it seems that even advertisers have a conscience, although it is better to check anyway and possibly, as we have said, can sign a NDA. If it is sensitive but useful data, it is better to pass it on.
